With a shared interest in activating the space, we each contributed our skills and networks to produce the highly technical activation seamlessly. This experience was created in partnership with Illuminus Boston, providing projectors and mapping skills, and Departure Arts, the location's cultural partner. MF Dynamics connected with Roundhead, Departure Arts (the brewery's arts presenting partner) and Illuminus Boston, to light up the architecture with Melody Figments to illuminate the potential of this Boston-local gem. GoalsĪs a newly opened brewery, started by the Espinoza and Panzer families, the community room at Roundhead Brewing Company has been experimenting with art, music, yoga, and small business activations to support community collaboration and amplification. 002 – as a representation of the performance installation. The ephemeral activation was then preserved, as each observer was gifted a digital asset – Melody Figment No. Observers were able to see, hear, and feel the performance. The musical gesture was translated to visuals through motion capture technology, and mapped specifically to the brewery’s 30 ft walls. The webs are generative, building upon each linear expression and sonic moment.įor this presentation of the work, we transformed the community room of Roundhead Brewing Company, into a concert hall and projection canvas. Each web represents a moment in time, where sound, gesture, energy, and emotion come together and are expressed visually. But in the meantime, "We are trying to save as much beer as we can.Translating musical gesture into 3D digital webs, Melody Figments are created by tracking movement as music is performed. with a pizza food truck.įerguson says he expects that further restrictions on movement over the next few weeks may eventually make it impossible for Codi to keep it up. "They are going to save a lot of breweries during this shutdown by offering free canning," says Luke Smith, who owns tiny Coda Brewing, which is hosting a can sale today at 3 p.m. Alcohol and Tobacco Tax & Trade Bureau, which regulates labeling, is also offering assistance. ![]() Tape and Label, which make the cans and labels. Some of Codi's suppliers have agreed to help out as well with free or discounted supplies, including Ball Corporation, Cansource and U.S. For most of these people we can empty their tanks in a single day," Ferguson says. ![]() ![]() "We can do eight barrels in an hour, so since our target is the three-to-five-barrel breweries. "Some of them are in an absolute panic.and we feel like it's our responsibility to help."Ĭodi Manufacturing That includes Mockery Brewing in Denver, Knotted Root Brewing in Nederland, Boggy Draw Brewing in Sheridan, Over Yonder Brewing in Golden, Elevated Seltzer in Arvada and Coda Brewing in Golden - all of which Codi plans to hit today or tomorrow. With taprooms closed, they are going to get to a point where they will have to dump that beer, and that is something that could put them under," Ferguson says. "There are a lot of breweries with full tanks and no packaging equipment. Almost every brewery in the state has switched to to-go sales of packaged beer in the past two days as a way to try to stay in business during the mandatory state- and city-imposed lockdowns on bars and restaurants. So Codi will take those machines on the road in Colorado for the next few days, helping small breweries that normally rely on taproom sales to offer free canning for to-go beer sales. But with quarantines and travel restrictions in place because of the coronavirus, the company has "bodies and trucks and machines" with nothing to do, says sales manager Andrew Ferguson. Codi Manufacturing is a Golden-based company that makes beer-canning machines in Colorado and sells them to breweries around the world.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |